I’ve visited the Expo three times so far (Springtime, the company I work for, developed the Swedish exhibition). For many people here, the Expo is a unique once-in-a-lifetime chance to experience foreign cultures, even if packaged as country branding efforts.
When watching the crowds, I get an impression similar to the one I got at the Beijing Olympics in 2008. The same scenes repeat themselves; the anxious waiting at the security checkpoint, the hurried steps to reach the exhibitions, and the proud and excited people having their pictures taken.
Beijing Olympics. August 23, 2008.
Expo 2010 in Shanghai. May 13, 2010.
