Serving the Public What the Public Can Get Elsewhere
April 27th, 2006 . Posted in Social media.The BBC’s plans to reinvent itself online is causing some debate. Here’s one who’s realy angry.
Could someone explain this, please: Public service started out as a way to serve the public content that would not be provided by media companies in a free market. Now the BBC sees the need to reinvent its online presence because “the corporation will become irrelevant, particularly to younger audiences” if it doesn’t. But isn’t that just fine if someone else provides the relevant stuff? Like MySpace.com, the ones the BBC claims to compete with, does for a younger audience.
And by the way, isn’t it easier just to slap the word “BETA” under the logo on their existing web site and have all this 2.0 stuff dealt with once and for all?