Top 100 blogs shows to be an irrelevant measure

May 4th, 2006 . Posted in China, Social media.

Sam Flemming apparently caused a change to the Technorati 100 when he asked them why Chinese movie celebrity Xu Jing Lei was not listed as number one. She now is.

I suppose that’s fine if all you measure is audience across the whole blog media. But it does beg the question as to why a list of top bloggers - uncategorized - is a relevant measure. There are blogs on any subject and in many languages. So to whom is Xu Jing Lei number one? Those who speak Chinese to begin with, and who have an interest in her as a person. To whom is Boing Boing number one (or two, as it is now)? Endgadget? A List Apart? Gawker? Each has a niche and a specific language.

We wouldn’t list print media uncategorized, so why should we do that with blogs. When we do, what we list is not influence, it’s who consumes the most bandwidth.

As Steve Rubel notes, the explosion of blogs in languages other than English will push the so-called “a-list” bloggers down the list. But in what relevant way were they A to begin with?

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One Response to “Top 100 blogs shows to be an irrelevant measure”

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