Comments on: Would you connect your brand to “China” or not? http://patriklockne.com/blog/2006/05/15/would-you-connect-your-brand-to-china-or-not/ An (inactive) blog about PR, marketing and life in Beijing. Tue, 06 Jan 2009 07:59:55 +0000 http://wordpress.org/?v=2.2.1 By: Ola http://patriklockne.com/blog/2006/05/15/would-you-connect-your-brand-to-china-or-not/#comment-11 Ola Wed, 17 May 2006 05:35:28 +0000 http://patriklockne.com/blog/2006/05/15/would-you-connect-your-brand-to-china-or-not/#comment-11 In China I would definitely play on the brand being global. Yes, people are proud about brands like Lenovo, because for the first time Chinese brands are starting to compete outside China, but in my experience most Chinese consumers still prefer international brands before local if they can afford it. Tarifs makes imported international brands like Absolut, Porche or Lancome more expensive than in the West, they are still performing well. Chinese mobile phones, for example Bird, are half the price of Nokia, Motorola or Samsung, but still don't stand a chance in competition. In China I would definitely play on the brand being global. Yes, people are proud about brands like Lenovo, because for the first time Chinese brands are starting to compete outside China, but in my experience most Chinese consumers still prefer international brands before local if they can afford it.

Tarifs makes imported international brands like Absolut, Porche or Lancome more expensive than in the West, they are still performing well. Chinese mobile phones, for example Bird, are half the price of Nokia, Motorola or Samsung, but still don’t stand a chance in competition.

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