Shanghai Tang - dreamed up in China
June 5th, 2006 . Posted in Marketing, China.You’ve read The World is Flat by Thomas Friedman and recognize that “Made in China” will soon become “Dreamed up in China”. Now read this lengthy article (The Gucci Killers, Fast Company) for an example of this happening. It’s about the creation of Shanghai Tang, Chinese “Gucci Killer”.
June 9th, 2006 at 5:57
Shanghai Tang is really interesting! For those who want a swedish version I wrote about this March 22, http://spannars.typepad.com/spnnars_kinablogg/2006/03/the_gucci_kille.html
June 9th, 2006 at 8:55
Thanks for the tip!