Interesting Links 2006-07-05
July 5th, 2006 . Posted in Interesting links.- The difference between monitoring and synthesizing BBS and blog conversations. On the problem of monitoring - and deciding what to do with - all the online conversations about your product, issue or brand.
- Lead, Follow, or Get Out of the Way? Mack Collier writes an excellent article on why Mentos is a winner, while Coke and the geyser-video guys are losers. Lots to learn for marketing people everywhere.