December 29th, 2006 . Posted in Technology, China.
The December issue of Far Eastern Economic Review has an article in Internet censorship; how the filtering is done, which western companies are supplying the technology, as well as a grass-roots effort to try to bypass the filter.
An interesting passage in the article deals with the difference in censorship of local and foreign language sources:
The ONI [OpenNet Initiave - an organization mapping Internet censorship] has also documented a more concentrated effort among states to target content in local languages, such as Vietnamese, Mandarin, Arabic and Farsi. […] Although determining the motivation for such variation is difficult, one might surmise that political authorities may want to target that web content which hits closest to home while leaving English speaking visitors to the country (e.g., journalists, Western human-rights activists) with the impression that censorship is rare.
It is indeed very easy to forget the censorship when you can reach most any English language web site you want to (Wikipedia being a notable exception). You simply don’t see it. It’s sometimes good to get a reminder.
(The Economist also recently published an article on the subject, with a few more examples of methods to bypass the filter.)
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June 28th, 2006 . Posted in Marketing, Technology.
Microsoft is offering an Office 2007 Beta 2 test drive web site, where you can take the new Office, now in beta 2, for a spin inside your web browser. You need to install a plugin, but that doesn’t take long.
You may or may not like the product (my personal opinion: awfully cluttered!) but getting the opportunity to test them like this, without downloading the full thing, is great!
More software companies should do this.
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May 2nd, 2006 . Posted in Technology.
Steve Rubel writes a insightful post on why we won’t be carrying more and more devices, and why there won’t be more than three “screens” for marketers to target. We’re simply out of pockets.
Read Steve’s post here: We’re Out of Pockets.
But there are more reasons we won’t be carrying e-paper devices in the long run. The same reason the cell phone, PDA, camera and mp3 player are not separate devices any more. It’s because they can converge and because they can do more together. (And also - because there’s a limited number of battery chargers one can bring on a trip.)
In fact, screen one (the TV) and three (the cell phone) is now becoming a single screen, as mobile TV seems to be the next big thing in cell phones. And a lot of content for screen two (the computer) has been able to reach our cell phones for a while. What marketers need to think about is the way the context where messages reach us is changing. I’m no longer necessarily in my sofa when that ad hits screen one.
But then there are the early adopters, and that’s the reason new technology is going to end up in stand-alone devices. After it has been proven successful in the market, it will end up integrated into our limited pockets.
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